Express yourself: Converse launches "Made by you" campaign

Brand ambassadors Georgina Wilson and Kean Cipriano share their Converse story. All photos by Kai Magsanoc

The multi-channel global campaign has officially begun!

MANILA, Philippines - Last March 2, the atrium of the New Glorietta in Makati City lit up with the worldwide launch of Converse's "Made by you" campaign.

The program began with a fashion show featuring the collaboration of Converse with three Filipino designers: Ulysses King, Melchor Guinto, and Jeffrey Rogador. It was followed by the appearances of brand ambassadors Georgina Wilson and Callalily's Kean Cipriano, who shared their Converse story. Producer Mike Carandang later joined the program.

The "Made by you" campaign is the sneaker brand's way of celebrating the creativity and self-expression of people who wear Converse, especially those who take the time to personalize their pair or reveal their artistic flair through designing their sneakers.

The campaign is a global one. The brand scoured the globe to collect Converse pairs that were once blank canvasses, now designed and personalized by their respective owners -- a different kind of self-portrait.

"'Made by you' originated from a simple truth: we all want to be our true, authentic self in this world," said Ian Stewart, Converse vice president of Global Marketing. "Fans of Chuck Taylor are the ones who have made Chuck Taylor an iconic badge of self-expression."

"It's time we celebrated them."

Check out my photos:

My own pair of Converse All-Star Blondie sneakers. I love this pair so much!

Photo wall at the New Glorietta Atrium

Designer Ulysses King with models wearing his designs

Designer Melchor Guinto with models wearing his designs

Designer Jeffrey Rogador with models wearing his designs

Program host LA Aguinaldo wears a Converse pair scribbled on by Jeffrey Rogador

One of the photos on exhibit at 'Made by you'

"Made by you" will have activations from the streets to stores to online and social media. Exhibits will be held in New York, London, Beijing, and Manila. Converse lovers have the chance to participate in the campaign. Just visit your nearest Converse store.

And if you wish to post photos of your Converse pair (or you wearing them!) on social media, use these hash tags:

#ConversePH

#ChuckTaylor

#MBYPH

What do you think of this campaign? Let Converse know by posting your comment below. - #CoffeeWithKai