Tuesday, March 10, 2015

One by One: a revolutionary new collection from Melissa

All nine designs in the Melissa One by One collection. Photo courtesy of Melissa Philippines

Here's a way to end up with 81 pairs of shoes!

Melissa is known not only for their brand of jelly footwear (and its fabulous scent that never goes away) but also for their amazing collaborations with top designers in fashion -- like Vivienne Westwood, Karl Lagerfeld, Jason Wu -- and in architecture, like the Campana brothers.

In October 2014, they celebrated 35 years of world domination with a fashion show at the SM Aura Atrium dubbed #MelissaConquersTheWorld.

In photos: Melissa shoes 35th anniversary fashion show

Last March 4, Melissa launched a revolutionary new product that would expand any woman's shoe closet from eight pairs to 81 pairs -- Melissa One by One.

How does One by One work?

  1. The shoes are sold in individual units. Each costs P1,447.50 per shoe. If you must buy them in pairs (because you can perfectly do so!), each pair costs P2,895.00.
  2. There are nine individual designs (see lead photo). They can be worn in matching pairs, or in mismatched pairs.
  3. So if you have all nine individual designs of Melissa One by One, by mixing and matching them, you'll be able to come up with 81 different pairs, depending on your mood, your style, and the occasion. 
Any which way you wear them, you will look chic!

Each Melissa One by One piece can be worn on either the left or right foot. Here's Melissa Philippines's Eleanore Co to tell us more about it:


At the event, we all had the chance to try on the pieces from the One by One collection, and to put together our own pair. 

Before I share with you my photos, here was a fashion show to launch Melissa One by One, featuring designs by my good friend, Eric delos Santos:


And here, my friends, are my event photos:

The display that greeted us at Nova Gallery, Pasong Tamo, Makati

Blogger Patty Laurel chose a sassy pair: one with stripes and one with polka dots

Wear them on the left or right foot, it doesn't matter. They will still be comfy!

One of the displays from which we had to choose our pair
 
Polka dots -- like stripes -- are a classic, timeless design

Blogger Nicole Andersson hosted the program

Melissa Philippines marketing manager Eleanore Co shows Nicole her own pair of Melissa One by One

Check out the gorgeous pairs of shoes the models are wearing

Asia's Next Top Model Season 2's Katarina Rodriguez (left)

My pair from Melissa One by One. What do you think?

How else can you expand your wardrobe? Share your suggestions with me by posting your comment below. - #CoffeeWithKai

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